In the deepest, darkest depths of the early coronavirus economic downturn, Roku (NASDAQ: ROKU) inventory improved hands at just $58 for every share. The crash immediately turned into a soaring rebound when buyers realized that lockdowns would be fantastic for this company’s enterprise potential clients, particularly given that a ton of new video-streaming services ended up hitting the market place. By February 2021, the media-streaming technological innovation expert’s shares experienced skyrocketed to $487 — a achieve of 736% from base to prime.

But the gains didn’t final. When COVID-19 vaccines became commonly out there, and the pandemic begun to fade out, numerous investors concluded that Roku’s glory times were being over. The stock is back down to $84 for each share these days, far more than 80% under past year’s lofty peak.

And that enormous price slash spells a incredible financial commitment option for you and me. The powers that be are creating a massive slip-up here because Roku’s advancement story is just obtaining started off.

Roku’s tremendous road cred

Roku is a planet-major provider of technology platforms for media-streaming providers. What started as a range of Roku-branded hardware options has shifted in excess of to a computer software concentration. A dozen different Tv set suppliers run the Roku OS on their good-Television merchandise, which includes residence names this kind of as Sharp, Philips, JVC, and TCL. No matter if you store for smart TVs at Walmart, Amazon, or Finest Invest in, you may obtain Roku-run models all over their bestseller lists.

So Roku already has plenty of clout to desire respect in the leisure business. Any movie-streaming service really worth its salt needs to make positive that the Roku platform will aid it. In any other case, the media provider would miss out on a considerable slice of the North American market place.

Roku had 61.3 million active accounts at the conclusion of March, up from 53.6 million energetic customers one particular yr earlier. To place these numbers into context, its closest competitor Vizio only sporting activities 15.6 million clients.

The highway in advance

Sixty-1 million buyers is a good begin, but Roku would not dominate the American sector with an iron fist. Key Television set makers like Vizio, LG Electronics, and Samsung favor to use homegrown streaming program. Roku can battle for a bigger slice of that critical pie above time.

On top of that, nearly all of Roku’s consumers to day are found in North The us. There is certainly a wonderful significant earth out there, and this firm could find tens of millions of new prospects abroad.

On best of the license expenses Roku pulls in for each software package-geared up Television set, the business also collects advertising and marketing revenue. The dimension of this profits stream grows broader as Roku enters new markets and displays larger sized subscriber figures to interested advert-house buyers. The prospective focus on marketplace is huge on a world wide scale, and Roku has barely scratched the area of it so considerably.

Roku’s foreseeable future business prospects glimpse superb, and this is a look at the company’s revenue expansion more than the previous 5 decades. I really don’t know about you, but this does not search like an exhausted progress tale to me.

ROKU Revenue (TTM) Chart.

ROKU Profits (TTM) facts by YCharts.

In addition, the company now generates reliable gains and free of charge money flows, which sets it apart from the masses of speculative corporations with outstanding income gains but unfavorable income. This strong fiscal platform allows Roku test new business concepts that could drive a considerably less perfectly-heeled business to the brink of bankruptcy.

So you get a proven leader in an explosive development market, serving a around the world target market in the extensive operate, and you are paying a fraction of the share rates Roku commanded as lately as past calendar year. That can make this inventory a very long-time period winner in my guide.

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John Mackey, CEO of Full Food items Current market, an Amazon subsidiary, is a member of The Motley Fool’s board of administrators. Anders Bylund has positions in Amazon and Roku. The Motley Fool has positions in and suggests Amazon, Greatest Invest in, and Roku. The Motley Fool has a disclosure coverage.

The views and thoughts expressed herein are the views and views of the writer and do not automatically replicate people of Nasdaq, Inc.