Online advertising with Pay per click is big business and getting extremely competitive. Premium ad space does not come cheaply. You can spend a fortune marketing your business on Google, Yahoo, and Microsoft. It requires significant advertising budget to make your website visible in the search engine advertising arena.
One of the most effective ways to lower the amount of money that you are spending on PPC ads is by using Search engine marketing.
Use SEO marketing to eliminate Pay Per Click advertising
You shouldn’t have to spend a whole lot of money for an ineffective advertising campaign. PPC ads are expensive, time consuming, and are only up for a short time. In most cases pay per click will drive visitors to your website, but they may not buy from you. Once your advertising budget dries up, your advertisements disappear from the listing.
It is a proven fact that Search engine marketing efforts have a much higher return on investment than Pay Per Click Advertising. PPC Advertising had been proven to only get one third of the traffic for specific keywords. Meanwhile SEO marketing results in two thirds of all search traffic.
Use SEO marketing to reduce the number of keywords you are targeting
Another effective Search engine marketing strategy is to use SEO along with PPC advertising. Let’s take a look at how to do this.
You can use a keyword research tool to determine the cost per click of a keyword. You can use SEO marketing to rank higher for keywords that have high cost per clicks as these words would quickly deplete your paid advertising budget. Use Pay Per Click ads for keywords that are much lower in price. This is a more efficient use of your ad dollars.
Use SEO marketing to benefit from the changing trends in advertising
Most pay per click ads on sites like Google are either listed right below the search below or on the sidebars. As people become more Internet savvy, they are learning to tune out these ads. Some people no longer even see these ads as their eyes quickly shift to the number one listing in organic search results.
Dollars invested in Search engine marketing can help you get that number one spot for certain keywords and retain that number one listing. Marketing is an ongoing effort and SEO marketing can save an Internet entrepreneur thousands of dollars a month compared to Pay Per Click advertising.
Use SEO marketing to learn what PPC ads convert the best
If you are determined to use paid search advertising advertising then you need to be aware of the types of ads that you can use.
– Display Ads
– Text Link Ads
– Interstitial Ads
– Sidebar Ads
– Banner Ads
The best way to make use of your PPC budget is to try a variety of these ad types and see which ones convert the best. Look for the ones that generate the most clicks that lead to sales conversions. A click only costs you money if it does not convert into a sale. Use Search engine marketing with web analytics so that you can focus your marketing efforts on the most productive ads.
PPC advertising does work but it is far more expensive and less effective than SEO marketing. A good SEO marketing campaign can outperform a PPC campaign any day of the week. paid search advertising advertising should be used as a temporary means of boosting your site traffic using semi popular low cost per click keywords.